Optimal Sales Search, Executive Sales Recruiting Agency for the Software Industry Celebrates Eleven Years in Business

Optimal Sales Search, Executive Sales Recruiting Agency for the Software Industry Celebrates Eleven Years in Business

San Francisco Bay Area, California, August 14, 2015 - Optimal Sales Search, an executive sales recruiting agency for the software industries, today announces its 11th anniversary of the company’s founding.

Optimal Sales Search was founded in 2004 by Sonja Hastings, Executive Software Sales Recruiter. In a time where executive recruitment firms come and go, Optimal Sales Search has achieved over a decade of sales recruitment success.

Optimal Sales Search, a boutique executive sales recruiting firm began operations in the summer of 2004 in Oakland, California when Sonja Hastings, the company’s founder and sole recruiter, left Robert Half International to start a sales recruitment agency. Optimal started as a local sales recruitment firm. “Those beginning days were difficult, making the transition from recruiting accountants to sales professionals was monstrous,” said Hastings. “At the same time, with some practice, I got the hang of it and continued to seek clients who understood the value of getting the right salespeople in place.”

After the recession in 2008, the company decided to focus on the software industry exclusively. “Optimal Sales Search is proud of its ability to help ambitious software companies grow and has helped multiple software firms achieve executive leadership, acquisition, and IPO goals,” said Hastings.

Throughout the company’s existence, Optimal Sales Search has earned a reputation as a sales recruitment firm that aids growing companies by attracting and recruiting front-line sales talent at the mid, senior, and executive levels. The company’s contingency recruitment services are designed to serve ambitious software companies looking to hire talented sales professionals who can help expand market share, meet sales objectives, and increase stakeholder value.  

To kick off its eleventh anniversary celebration, we’ve launched the Optimal Sales Search Blog to provide our growing client base additional tips and ideas on recruiting, hiring, and retaining software sales talent.


For more information contact:


Contact: Sonja Hastings

Sonja Hastings
Optimal Sales Search

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