Steel’s Up, Tariffs Are Shifting — and Tech Sales Is...Read More
If you’re in SaaS sales in 2025, you have probably already discovered the best place to sell is a company that has a solution relevant to current market needs. Salespeople are looking for companies where they can actually close business, make quota, and get paid commissions.
And although this isn’t the robust market of 2022, companies are still hiring. Budgets still exist. But hiring is more targeted, and the bar is higher. Here’s where the real opportunity is for high-performing sellers:
When you’re selling to technical or infrastructure buyers—data teams, engineering, security, cloud, IT—you spend less time convincing them why they need a solution and more time proving your key differentiators.
Cycles are tighter. Budgets are better defined. The buyer has already addressed the problem internally, which matters because it means you’re not spending your time building urgency from scratch—you’re stepping into a conversation that’s already in motion.
On the other hand, if you’re trying to sell a “nice-to-have” solution to a department that just slashed headcount, you’re going to feel it fast.
This market still rewards sellers who can work a long cycle, manage multiple stakeholders, and drive six-figure+ deals across functions.
If you’re used to selling into one department with a single champion, it’s going to be harder to find roles (and close business). The reps getting hired and paid are the ones who can:
• Align with outcomes across finance, data, and IT
• Handle technical depth and show executive-level value
• Drive urgency across a complex org chart
Right now, some of the most active hiring is happening in SaaS companies that help customers manage volatility in cost, supply, and operational risk.
With tariffs shifting, supply chain risk rising, and commodity prices (like steel and aluminum) creating pricing pressure, there’s increased demand for:
Sales teams supporting these kinds of tools are seeing stronger pipelines because their customers have real problems to solve—right now.
These categories continue to drive enterprise investment:
If you’ve sold into these spaces before, or can speak the language of technical buyers, there’s likely a role for you. If not, and you’re looking to pivot, now’s the time to start learning how those buyers think.
There are fewer open roles than there were in 2021. But the roles that are open? They impact top-line growth. And in this market, every hire counts!
Sales roles are tied to real business needs, real urgency, and real budget. If you’re looking, go where there is deal complexity, customer pain is sharp, the buyers are identifiable, and the product solves a pressing business problem that can’t be ignored.
That’s where the money still is.
