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The Perfect Partner for Ambitious Technology Companies

Meet Sonja Hastings, Software Sales Recruiter at Optimal Sales Search

Welcome to Optimal Sales Search!

It’s hard to imagine something changing your life more than the people you meet along the way. More than 20 years ago, I started my recruiting career, and it’s been one of the most rewarding decisions I have ever made.

And I am grateful to all the people who have helped me and put their trust in me along the way. You’ve probably heard the quote from Isaac Newton “If I have seen further, it is by standing on the shoulders of Giants.

What’s a Sales Recruiter’s “Secret Weapon” to Recruiting Top Tech Sales Talent?

Power Recruiting Tools

I recruit in the software space, so of course, I love my tech! Today’s tech makes my day more organized and speeds up the search process. 

20,000+ Hours

I’ve enjoyed working with and learning from some of the most talented and successful CEOs and CROs in the space. I’ve also been mentored by some of the best recruiting trainers in the country. And nothing takes the place of learning from and working with the best.

Continuous Learning

Like all of us, I’m always learning something new. I’ve learned to use and integrate data into the recruitment process. And I’ve had countless in-depth conversations with top leaders and reps about what it takes to be and build the best.

I’ve also learned many things the hard way: failing, trying, and failing again. 


Recruiting is a team sport. Recruitment success requires developing relationships, working as a team, and understanding goals.

The Right Match Matters

Your best employees may not be another company’s best employees. Most leaders intuitively understand this. However, confusion enters when viewed in reverse. When you understand context’s role in the building of your company, you are starting to learn what it takes to build a winning team.

Over the last twenty years, we’ve developed a repeatable system that gets our clients results. And we’ve learned a lot about what doesn’t work.

Let’s Get Started

So whether you’re looking to hire your first rep or your 100th or need to hire a dynamic sales leader…contact me to get started today!

Sonja Hastings SCR123

Sonja Hastings | Senior Software Sales Recruiter | Optimal Sales Search

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San Francisco Bay Area HQ’d National Sales Recruitment Firm
Since 2004 Optimal Sales Search has been helping innovative companies across the nation accelerate growth by hiring high-performance sales and sales leadership.