Software sales recruiting · Est. 2004

Senior-led software sales recruiting for SaaS companies.

Optimal Sales Search is built around senior judgment on every search. We do not hand software sales hiring off to junior recruiters or rely on generic keyword matching.

Every search is led by experienced recruiting partners who understand SaaS sales roles, enterprise buyers, sales motion, company stage, and the difference between a polished interview and real sales performance.

Building High-Performing Teams for Growth-Driven Tech Companies

About Optimal Sales Search

Since 2004, helping SaaS companies build stronger sales teams.

Optimal Sales Search partners with growth-driven SaaS and tech companies that need stronger sales talent, sharper hiring judgment, and a more focused recruiting process .

From San Francisco to markets nationwide, we support startups, PE-backed companies, pre-IPO ventures, and established teams that cannot afford to miss on key sales hires.

Our work is built around direct recruiting, practical market insight, and two decades of pattern recognition in software sales hiring.

Connecting Ambitious Tech Companies with High-Performing Talent

Sonja Hastings software sales recruiter and founder of Optimal Sales Search

Sonja Hastings
Software Sales Recruiter
Founder, Optimal Sales Search

Meet Sonja Hastings, software sales recruiting partner.

A Proven Track Record in Software Sales Recruiting

For over two decades, I’ve specialized in helping tech companies identify, recruit, and retain top sales talent.

My approach pairs deep industry insight with a personalized strategy, matching high-performing professionals to roles where they can excel.

Whether you’re scaling a team or filling a key leadership role, I’m committed to delivering candidates who drive results and move your business forward.

By the numbers

The numbers behind a stronger sales search.

  • 90% +

    Offer-to-acceptance

    Five-year rolling average.

  • 88% +

    Search success rate

    Engaged and retained searches.

  • 5:1

    Interview-to-offer

    First interview to offer.

  • 22 +

    Years in sales recruiting

    Since 2004.

Need stronger software sales talent? Let’s talk.

Optimal Sales Search helps SaaS and tech companies hire high-performing software salespeople, account executives, and sales leaders across the U.S.