It’s Official: It’s Gen Z’s Turn to Be Picked On (But Here’s What We’re Missing)
Why Gen Z Hiring Criticism Misses the Bigger Picture
For years, millennials bore the brunt of workplace jokes—avocado toast memes, anyone? Now, the spotlight has shifted to Gen Z, and let’s just say the narrative hasn’t been kind. A recent survey revealed more than 90% of hiring managers have reservations about putting Gen Z employees in customer-facing roles.
This means Gen Z will be sidelined for a broad range of positions: sales, customer success, field marketing, professional services, consulting, IT support, and more.
The complaints? Poor attention to detail, lack of enthusiasm, and a casual communication style that doesn’t exude professionalism.
But here’s the thing: While some criticisms may have merit, they’re only part of the story. Behind these surface-level concerns lies a mountain of untapped potential that’s often overlooked.
What Gen Z Brings to the Table
Instead of focusing solely on what Gen Z lacks, let’s talk about what they offer. Because here’s the reality: If your company isn’t finding a way to harness Gen Z’s unique strengths, you’re leaving value on the table.
- A Deep Understanding of Brand Awareness
Gen Z understands what “brand” means by the age of nine. They’ve grown up in a digital ecosystem where every individual, business, and influencer is a brand in itself. This generation knows how to shape narratives, connect with audiences, and leverage platforms to amplify a message. They don’t just consume content; they analyze it, internalize it, and use it as a blueprint for action. - Tech-Savviness That’s Second Nature
Let’s face it—what Gen Z doesn’t know about technology today, they’ll figure out by tomorrow. They’ve been immersed in a world of apps, AI, and automation since day one. This innate comfort with tech makes them uniquely positioned to streamline workflows, find innovative solutions, and unlock new tools that can keep your business ahead of the curve. - Sharp Minds with Business Acumen
Gen Z has a knack for understanding how individuals and companies monetize the internet. This generation sees opportunity everywhere and understands the mechanics of turning ideas into income streams. They’re sharp, resourceful, and unafraid to try new things—traits every forward-thinking company should value. - A Fresh Perspective on Business Buyers
Gen Z isn’t just your next wave of employees; they’re also your future business buyers. They bring insights into emerging consumer preferences, shifting digital trends, and what resonates with younger demographics. Who better to help shape strategies to stay in touch with tomorrow’s customers than the people who are tomorrow’s customers?
The Case for Investing in Gen Z Talent Today
Sure – hiring Gen Z employees might require extra training in areas like professionalism and customer service. But by investing in their development, you’re future-proofing your company.
Here’s why – fresh ideas fuel growth and innovation.
Gen Z’s perspective isn’t “better” or “worse” than previous generations—it’s different. And in a world where innovation is king, different is exactly what you need. They’ll ask questions you haven’t thought of, suggest ideas you didn’t see coming, and push you out of the comfort zone you didn’t even know you had.
Stay in Touch with the Next Generation of Buyers
The way businesses sell is evolving, and so are buyers’ expectations. Gen Z employees bring an intuitive understanding of what resonates with their peers. They’ll help you craft messaging, products, and strategies that land with the next generation of decision-makers.
Bridge the Technology Gap
While other employees might hesitate to adopt new technologies, Gen Z embraces them with open arms. Their comfort with rapid technological change can help your company adopt tools and processes that enhance efficiency, foster collaboration, and improve your bottom line.
A Balanced Perspective
Are there challenges to hiring Gen Z? Of course. They’re early in their careers, and like every generation before them, they’ll need guidance and mentorship. But let’s not forget: Millennials faced similar criticisms, and now they’re leading businesses, driving innovation, and shaping the world.
Instead of sidelining Gen Z, why not meet them halfway? Provide the training they need to flourish. Tap into their potential. And recognize that while they might be different, they bring exactly the kind of new energy, fresh ideas, and future-facing mindset your company needs.
