Stop Chasing the 'Perfect Salesperson' and Start Hiring President's Club Producers
The best salesperson I ever worked with was almost never hired because she wore a light-pink suit to the final interview.
A senior executive gave her a “do not hire” vote in the final round of interviews. She didn’t fail to get the vote because she couldn’t do the job. It was more basic than that. She got the “no” because of her choice of suits.
The hiring manager, Brad, didn’t love the suit either. But he didn’t let his boss’s nitpicking stop him. He pulled the trigger anyway.
That pink-suit hire made President’s Club multiple times over the next decade. Brad used to joke that he named a wing of his house after her, because her sales numbers paid for so much of his life.
He was a contrarian who never followed the crowd. He also made exceptional hires, year after year. His secret? He never paid major attention to minor things.
Most Hiring Managers Do the Opposite
They get burned once or twice, then swing hard the other way and start hunting for the perfect candidate.
Weeks turn into months. Interview rounds pile up. Other employees lose hours sitting in on evaluations. The seat stays empty because nobody is ever quite good enough.
This isn’t high-bar hiring standards; it’s a form of hiring reluctance.
Signs You’re Stuck in the Perfection Trap
A lot of candidates look qualified on paper, but you find a glaring flaw before they sit down. You’ve already moved on by the time you shake hands.
You’ve become a professional interviewer. Your team is starting to wonder if you run recruiting. You comb through LinkedIn profiles for problems, and most have at least one. The verbiage feels wrong, or the photo looks unprofessional. The hobbies section seems wrong, and so you pass.
Your candidates earn well above the average rep. They’ve stayed gainfully employed their entire career. They’ve worked for some of the country’s most prestigious brands. But something’s still not right.
You’ve narrowed the requirements so far that almost no one fits. Combine that with reluctance and the seat sits open for nine months. Sometimes even longer.
How to Recover
Recruiting is messy human work. It carries the imperfections of everyone involved. Mistakes are part of sales, business, management, and hiring.
The harder shift is this. Perfect candidates, just like perfect jobs, don’t exist. People aren’t perfect: not reps, not hiring managers, not even CEOs.
The best salespeople I’ve ever placed were creative, resourceful, persistent, and committed. Some were even borderline self-destructive. But their core skills outweighed their flaws every time.
So you don’t have to settle, but you also don’t have to wait for perfection. Candidates will say dumb things in meetings and on sales calls. But if you pick carefully and coach hard, they’ll still win more than they lose.
Great hires don’t sit on the market for very long. When fear runs your decisions, you’ll lose both hires and revenue.
Keep Minor Things Minor
Look for people who are flexible, teachable, and committed. If a candidate can take feedback and apply it, don’t let small flaws turn into reasons to walk away.
Ask yourself the harder questions. What minor imperfections have stopped you from hiring a top performer? What skills are non-negotiable for the role? What traits can be coached and developed over time?
Before you let any candidate slip away over a small flaw, make sure you’re spending your interview time on the ones who’ll actually move. Sourcing is a probability game.
Set a deadline. Get the help of software sales recruiters. Stop not hiring. If you’d like help recruiting your next sales leader or rep, take the first step.