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Sonja Hastings

Sonja Hastings is a senior software sales recruiter at Optimal Sales Search. She helps software and technology companies hire high-performing sales, marketing, and customer success talent across the U.S. With more than a decade of experience, Sonja specializes in mid-to-senior GTM roles.

Is Your Glassdoor Reputation Hurting Your Sales Recruiting?

Today’s job hunters are savvy. It’s easier than ever to find out inside information about almost any organization. But when you have negative reviews on Glassdoor, it can hurt your ability to recruit top talent. Some organizations have taken Glassdoor reviews into their own hands by employing a proactive approach to managing their external reputation.

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What Top Software Salespeople Actually Want

Today’s employees have one thing on their mind: flexibility. With traffic increasing, work hours rising, and vacation day usage decreasing, the one thing employees seek is flexibility. Two out of three candidates today don’t think they must be sitting at their desk to be productive and do their job according to ManpowerGroup Solutions’ Global Candidate Preference Survey

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What to Do When Your Top Salesperson Leaves

Every top salesperson will eventually quit. What’s even more painful is the best leave when they are on top, so if you’re not careful, you may not even see it coming. As the job market tightens, sales professionals have more and more lucrative and exciting job opportunities vying for their attention.

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How to Recruit a Sales Team That Scales to $100M

Is Building a Winning Sales Team as Simple as Following a Proven Recipe?

If I want to bake a chocolate cake, I’ll pull out a recipe book. Then I’ll follow the directions and in about an hour and a half or so I’ll have a cake. If you just follow a recipe, you’ll get predictable results. Right?

Except every time I try to bake a chocolate cake, it never comes out quite the same. Sometimes they’re good , sometimes they’re burnt, other times they just taste like a cardboard sponge. (Not sure I’ve ever eaten a cardboard sponge, but you get the point.)

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What Actually Predicts Sales Hiring Success

Rethinking Your Hiring Logic

Why do we hire the people we do? Human psychology and science help explain our hiring decisions. Many of today’s hiring managers have had little to no training when it comes to hiring sales talent.

Therefore, sales managers rely heavily on the interview process and collective opinion to build sales teams. Trial and error has also been an employable strategy for the few companies that can afford it. This strategy calls for hiring as many salespeople as possible, assessing performance, and cutting the bottom 50%. -Read More-

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Three Filters That Cut Your Sales Bad-Hire Rate

Hiring the Right Salespeople is Powerful

Gallup reports companies increase profitability by 30% when companies pick top employees.

So what happens when you pick the wrong employees?

Mis-hires are expensive, embarrassing, and potential career killers. According to the Corporate Executive Board survey on hiring executives, one out of five hires is a mistake. Yes, you read that correctly. One out of five, or 20%.

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