Picture of Sonja Hastings

Sonja Hastings

Sonja Hastings is a senior software sales recruiter at Optimal Sales Search. She helps software and technology companies hire high-performing sales, marketing, and customer success talent across the U.S. With more than a decade of experience, Sonja specializes in mid-to-senior GTM roles.

The Number One Way to Build a Sales Team Isn’t a Tactic. Here’s One 6-Part Playbook We Executed Alongside a SaaS Startup From Pre-Revenue to $100M and First Rep to IPO

Is Building a Winning Sales Team as Simple as Following a Proven Recipe?

If I want to bake a chocolate cake, I’ll pull out a recipe book. Then I’ll follow the directions and in about an hour and a half or so I’ll have a cake. If you just follow a recipe, you’ll get predictable results. Right?

Except every time I try to bake a chocolate cake, it never comes out quite the same. Sometimes they’re good , sometimes they’re burnt, other times they just taste like a cardboard sponge. (Not sure I’ve ever eaten a cardboard sponge, but you get the point.)

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Is Hiring Sales Professionals Really About Selecting People With The Best Skills?

Rethinking Your Hiring Logic

Why do we hire the people we do? Human psychology and science help explain our hiring decisions. Many of today’s hiring managers have had little to no training when it comes to hiring sales talent.

Therefore, sales managers rely heavily on the interview process and collective opinion to build sales teams. Trial and error has also been an employable strategy for the few companies that can afford it. This strategy calls for hiring as many salespeople as possible, assessing performance, and cutting the bottom 50%. -Read More-

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3 Hiring Filters Sales Leaders Use to Beat the 1-in-5 Mis-Hire Rate and Lift Team Profitability by 30%

Hiring the Right Salespeople is Powerful

Gallup reports companies increase profitability by 30% when companies pick top employees.

So what happens when you pick the wrong employees?

Mis-hires are expensive, embarrassing, and potential career killers. According to the Corporate Executive Board survey on hiring executives, one out of five hires is a mistake. Yes, you read that correctly. One out of five, or 20%.

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Avoid Losing New Sales Recruits to Counteroffers

Dealing with Counteroffers

The single biggest recruiting expense is time.

Never waste your time trying to recruit someone who is unrecruitable. The following guidelines will save you from murdering your own time. Hoping and betting on long-shot candidates will kill hours and weeks of your life. Save yourself from the misery and heartbreak that comes from counteroffer acceptance: Read More

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Attracting Top Sales Talent Through Smarter Recruiting Execution

Are you still recruiting salespeople like it’s 2009? One might argue that 2018 is the hottest job market since the year 2000. Consider this:

In 1999 the Labor Department reported the real median household income at $58,665.

As of July 2018 the Labor Department reported the real median household income at $62,175.

Family income has risen by 5% in the first half of 2018 and by 17% since 2012.

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