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Sonja Hastings

Sonja Hastings is a senior software sales recruiter at Optimal Sales Search. She helps software and technology companies hire high-performing sales, marketing, and customer success talent across the U.S. With more than a decade of experience, Sonja specializes in mid-to-senior GTM roles.

What’s the Best Sales Methodology for Sales Growth?

I know from speaking with sales reps and VP’s of Sales across the country that following someone else’s blueprint for success can be a dangerous time-waster. Sales formulas, processes, and strategies can seem like the flavor of the season.

Changing things up and moving on when something doesn’t work makes sense. But chasing your tail in circles with information is a real career-killer.

One day it’s all about the Challenger Sales Model and next year it’s MEDDIC.  Eat, sleep, breath the MEDDIC checklist. Until of course, we need more answers and then Scientific Selling comes along.

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December 13, 2020

Sales Recruiters: Stop Chasing Candidates Who Aren’t a Fit

If you’ve ever met an overly optimistic person, you’ve learned firsthand how optimism can murder your time and wreak havoc on your life. Although it seems wrong, there’s a dark side to optimism when it comes to sales recruiting. Sales recruiters who are endlessly optimistic will waste too much time on the wrong sales candidates.

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June 28, 2019

The Best Way to Tell Candidates They Didn’t Make the Cut

Telling candidates they won’t be moving forward in the interview process can be awkward, uncomfortable, or even something you tend to procrastinate. Some recruiters and hiring managers ignore providing feedback for candidates altogether. Others wait days, even weeks to reject candidates. Letting too much time elapse before delivering the “bad news” hurts everyone, including your company’s reputation.

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April 18, 2019

The Fastest Way to Lose a Top Sales Candidate

I was on the phone with one of my candidates yesterday. A true talent with an amazing track record of sales success hunting and winning new business. Probably not another person like him in the entire region –he is that good. 

He went for an interview and was expecting to discuss an offer

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April 30, 2018

Three Signs Your Overthinking Your Next Sales Hire

Hiring is difficult. In some cases you’ll spend more time recruiting for someone than they will last in the job! But if you are struggling with your next hire, you could be overthinking things.

If you’ve noticed during the recruiting process ……

The position has been open for more than 6 months.

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March 29, 2018