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Sonja Hastings

Sonja Hastings is a senior software sales recruiter at Optimal Sales Search. She helps software and technology companies hire high-performing sales, marketing, and customer success talent across the U.S. With more than a decade of experience, Sonja specializes in mid-to-senior GTM roles.

The Importance of Making Sales Recruiting a Top Priority

If you’re a sales leader, the fastest way to success is to recruit the right team members. Without the talent you need to succeed, you’ll find yourself with a whole new set of problems. Recruiting is hard work, and requires a top slot on your priority list. Now is the time to start looking for the talent you need to achieve your goals.

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What’s the Best Sales Methodology for Sales Growth?

I know from speaking with sales reps and VP’s of Sales across the country that following someone else’s blueprint for success can be a dangerous time-waster. Sales formulas, processes, and strategies can seem like the flavor of the season.

Changing things up and moving on when something doesn’t work makes sense. But chasing your tail in circles with information is a real career-killer.

One day it’s all about the Challenger Sales Model and next year it’s MEDDIC.  Eat, sleep, breath the MEDDIC checklist. Until of course, we need more answers and then Scientific Selling comes along.

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Sales Recruiters: Stop Chasing Candidates Who Aren’t a Fit

If you’ve ever met an overly optimistic person, you’ve learned firsthand how optimism can murder your time and wreak havoc on your life. Although it seems wrong, there’s a dark side to optimism when it comes to sales recruiting. Sales recruiters who are endlessly optimistic will waste too much time on the wrong sales candidates.

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The Best Way to Tell Candidates They Didn’t Make the Cut

Telling candidates they won’t be moving forward in the interview process can be awkward, uncomfortable, or even something you tend to procrastinate. Some recruiters and hiring managers ignore providing feedback for candidates altogether. Others wait days, even weeks to reject candidates. Letting too much time elapse before delivering the “bad news” hurts everyone, including your company’s reputation.

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