Picture of Sonja Hastings

Sonja Hastings

Sonja Hastings is a senior software sales recruiter at Optimal Sales Search. She has spent 22 years recruiting high-performing sales, marketing, and customer success talent for software and technology companies across the U.S., with more than 12,000 sales professionals interviewed. She specializes in mid-to-senior GTM roles.

Why Recruiting Should Be a Sales Leader’s Top Priority

If you’re a sales leader, the fastest way to success is to recruit the right team members. Without the talent you need to succeed, you’ll find yourself with a whole new set of problems. Recruiting is hard work, and requires a top slot on your priority list. Now is the time to start looking for the talent you need to achieve your goals.

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Why New Sales Hires Leave: The #1 Reason

Put an End to Unnecessary Sales Turnover

When you recruit a new sales candidate you talk about all the good things they’ll experience with your company. You talk about how the compensation plan is exceptional, the products are revolutionary, and the leadership is immune to failure. >>Read More<<

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Will This Candidate Actually Accept a Counteroffer?

Dealing with Counteroffers

The single biggest recruiting expense is time.

Never waste your time trying to recruit someone who is unrecruitable. The following guidelines will save you from murdering your own time. Hoping and betting on long-shot candidates will kill hours and weeks of your life. Save yourself from the misery and heartbreak that comes from counteroffer acceptance: Read More

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Eight Ways to Improve Your Sales Recruiting Results

Are you still recruiting salespeople like it’s 2009? One might argue that 2018 is the hottest job market since the year 2000. Consider this:

In 1999 the Labor Department reported the real median household income at $58,665.

As of July 2018 the Labor Department reported the real median household income at $62,175.

Family income has risen by 5% in the first half of 2018 and by 17% since 2012.

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