Picture of Sonja Hastings

Sonja Hastings

Sonja Hastings is a senior software sales recruiter at Optimal Sales Search. She has spent 22 years recruiting high-performing sales, marketing, and customer success talent for software and technology companies across the U.S., with more than 12,000 sales professionals interviewed. She specializes in mid-to-senior GTM roles.

What to Do When Your Top Salesperson Leaves

Every top salesperson will eventually quit. What’s even more painful is the best leave when they are on top, so if you’re not careful, you may not even see it coming. As the job market tightens, sales professionals have more and more lucrative and exciting job opportunities vying for their attention.

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How to Recruit a SaaS Sales Team That Scales from Zero to $100M

Is Building a Winning Sales Team as Simple as Following a Proven Recipe?

If I want to bake a chocolate cake, I’ll pull out a recipe book. Then I’ll follow the directions and in about an hour and a half or so I’ll have a cake. If you just follow a recipe, you’ll get predictable results. Right?

Except every time I try to bake a chocolate cake, it never comes out quite the same. Sometimes they’re good , sometimes they’re burnt, other times they just taste like a cardboard sponge. (Not sure I’ve ever eaten a cardboard sponge, but you get the point.)

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