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Sonja Hastings

Sonja Hastings is a senior software sales recruiter with Optimal Sales Search. With more than a decade of technology sales recruiting experience, she helps software and technology companies identify, attract, and recruit top sales talent. She conducts national, regional, and local searches at the mid-to-senior levels across the United States and Canada.

The Importance of Making Sales Recruiting a Top Priority

If you’re a sales leader, the fastest way to success is to recruit the right team members. Without the talent you need to succeed, you’ll find yourself with a whole new set of problems. Recruiting is hard work, and requires a top slot on your priority list. Now is the time to start looking for the talent you need to achieve your goals.

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What’s the Best Sales Methodology for Sales Growth?

I know from speaking with sales reps and VP’s of Sales across the country that following someone else’s blueprint for success can be a dangerous time-waster. Sales formulas, processes, and strategies can seem like the flavor of the season.

Changing things up and moving on when something doesn’t work makes sense. But chasing your tail in circles with information is a real career-killer.

One day it’s all about the Challenger Sales Model and next year it’s MEDDIC.  Eat, sleep, breath the MEDDIC checklist. Until of course, we need more answers and then Scientific Selling comes along.

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