Picture of Sonja Hastings

Sonja Hastings

Sonja Hastings is a senior software sales recruiter with Optimal Sales Search. With more than a decade of technology sales recruiting experience, she helps software and technology companies identify, attract, and recruit top sales talent. She conducts national, regional, and local searches at the mid-to-senior levels across the United States and Canada.

Top 3 Ways to Avoid the Pain of Hiring the Wrong Salesperson

Hiring the Right Salespeople is Powerful

Gallup reports companies increase profitability by 30% when companies pick top employees.

So what happens when you pick the wrong employees?

Mis-hires are expensive, embarrassing, and potential career killers. According to the Corporate Executive Board survey on hiring executives, one out of five hires is a mistake. Yes, you read that correctly. One out of five, or 20%.

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Time-Tested Strategies for Hiring Sales Performers

Put the Sales Hiring Odds in Your Favor

Are you still dealing with high-turnover, under-performers, and missed quotas? The greatest challenge of any sales manager is in the recruiting. Getting the right people, on time, with the right skills that fit the corporate culture is a challenge.

So how do you pick the best sales talent?

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One Tip That’ll Reduce First Year Turnover

Put an End to Unnecessary Sales Turnover

When you recruit a new sales candidate you talk about all the good things they’ll experience with your company. You talk about how the compensation plan is exceptional, the products are revolutionary, and the leadership is immune to failure. >>Read More<<

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7 Ways to Get Control Over Your Sales Recruitment Process and Win the War for Top Sales Talent

Top Sales Talent is THE Edge You Need to Win Business

Losing out on good candidates to other companies? Wonder why you can’t seem to attract enough sales candidates to make a strong hire? It’s no secret that hitting your revenue targets starts with building a successful sales team. Recruiting the right players who are motivated to succeed will prevent the problems that hiring the wrong people create.

Getting and keeping your sales team in top shape requires an exceptional recruitment strategy. If you’re determined to win the war for talent, you must first win the recruitment battle. It starts with these seven strategies…Read More

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Reduce Sales Turnover in a Hot Tech Market with Training and Development

Sales Training and Professional Development Says, “We Care.”

As the job market picks up steam in the technology sector and employees have more options, turnover becomes a heated topic. In today’s job market, employers need to continuously protect their hiring investments and work hard to improve retention rates. One way to increase retention rates is to implement training and development programs. Read More

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New Year Brings New Challenges in 2016. Will You be Ready?

The Job Market, Recruiting, and Trends Ahead for 2016

Welcome to 2016! If you’ve hired for your sales team lately, you’ve learned how difficult it is to find top sales latent. Most hiring managers have discovered hiring sales talent is frustrating, difficult, and riddled with career risks even in the best of times.

As we head into 2016, this year should prove to be even more difficult when it comes to attracting top talent. With the unemployment rate continuing to decline, and the number of jobs increasing, attracting and retaining sales talent has never been more challenging. Read More

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Five Ways to Get Ready for Year End Sales Turnover

Preparing for Year End Turnover

The end of the year is looming. While you’re busy making strategic plans, setting revenue targets, and carefully carving out territory changes for 2016, some of your key salespeople are getting ready to leave. It’s simply inescapable. Healthy turnover is ideally concentrated towards sales reps that’re under performing. But unfortunately, that isn’t always the case. Read More

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Avoid Losing New Sales Recruits to Counteroffers

Dealing with Counteroffers

The single biggest recruiting expense is time.

Never waste your time trying to recruit someone who is unrecruitable. The following guidelines will save you from murdering your own time. Hoping and betting on long-shot candidates will kill hours and weeks of your life. Save yourself from the misery and heartbreak that comes from counteroffer acceptance: Read More

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Running Out of Time? How Can You Hire Salespeople Now?

Have You Considered These Recruiting Channels?

With Q4 quickly coming to a close it’s time to step up your sales recruitment game as you look towards 2016. Now more than ever, top sales talent is hard to come by, and you’re not alone in the quest. With rapidly increasing numbers of counteroffers and top candidates receiving multiple offers, it’s time to tighten up your sales recruitment efforts.  Read More

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What do Dolly Parton, Jerry Seinfeld, and Rock Star Sales Rep Mike Have in Common?

Providing Sales Talent With More Than an Internet Connection

Imagine you run a production company. You’ve had a few big wins and business is going well. You’ve hired a master songwriter, and you’re certain you have the next big hit. In fact, this song’s so catchy, even a second tier singer could make it a hit.

But your business is just starting to gain momentum. And what you really need at this stage in the game is a big star. You know a hit song combined with a big name performer will almost guarantee financial success.

So you go out and recruit Dolly Parton. Sure, it takes a few months to get her attention. But you’re convincing, persuasive, and she likes your song. Read More

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