Picture of Sonja Hastings

Sonja Hastings

Sonja Hastings is a senior software sales recruiter at Optimal Sales Search. She helps software and technology companies hire high-performing sales, marketing, and customer success talent across the U.S. With more than a decade of experience, Sonja specializes in mid-to-senior GTM roles.

Three Critical Reasons Sales Managers Must Focus on Onboarding

Onboarding Builds Better Teams

Ever spend four months recruiting and hiring a sales rep only to have them quit in four weeks? Sometimes they leave because they received a better offer. But many times it’s because onboarding created doubts about the decision to pick your organization. Learn three facts about why onboarding matters and what you can do to make it more successful so you can engage your team, and achieve your sales goals.

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More than 8,000 Interviews Boiled Down to 16 Observations about Sales Hunters

From the Front Lines: Observations about Sales Hunters

I’ve interviewed more than 2,600 people in-person at all kinds of places: coffee shops, airport terminals, tiny interview rooms, bars, airport lounges, fancy offices, restaurants, city clubs, Starbucks, and more. I’ve video called and phone interviewed more than 5,500 sales candidates not including the 2,600 in-person interviews.

With rare exception, every candidate I’ve met in this population has had at least five years of experience post college. They are candidates from across the country, from New York to San Francisco. They’ve earned from 120K to 700K a year.  Read More

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