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Sonja Hastings

Sonja Hastings is a senior software sales recruiter at Optimal Sales Search. She has spent 22 years recruiting high-performing sales, marketing, and customer success talent for software and technology companies across the U.S., with more than 12,000 sales professionals interviewed. She specializes in mid-to-senior GTM roles.

Your Sales Hiring Blueprint Is Unnecessarily Limiting Your Talent Pool

I know from speaking with sales reps and VP’s of Sales across the country that following someone else’s blueprint for success can be a dangerous time-waster. Sales formulas, processes, and strategies can seem like the flavor of the season.

Changing things up and moving on when something doesn’t work makes sense. But chasing your tail in circles with information is a real career-killer.

One day it’s all about the Challenger Sales Model and next year it’s MEDDIC.  Eat, sleep, breath the MEDDIC checklist. Until of course, we need more answers and then Scientific Selling comes along.

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Why the “Perfect” Candidate Isn’t Always the Right Hire

If you’ve ever met an overly optimistic person, you’ve learned firsthand how optimism can murder your time and wreak havoc on your life. Although it seems wrong, there’s a dark side to optimism when it comes to sales recruiting. Sales recruiters who are endlessly optimistic will waste too much time on the wrong sales candidates.

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